Viburnum opulus 'Roseum'

European Cranberry Bush

Plant Type:


Viburnum opulus 'Roseum' (syn. Viburnum opulus 'Sterile' and 'Sterilis') - Three-inch May / June pom poms emerge granny apple smith green, develop white but often gradually turn light pink as inflorescence age. This is the reason for the "roseum" moniker. This old, heirloom form of European Cranberry Bush that has been grown since the 1500's is sterile - no fruit... What?! No European cranberries??? Sigh. We're not sure why no fruit would be preferable although in areas where this fine shrub might seed about and be considered potentially invasive this would be the smart alternative. And it is perfectly beautiful in flower followed late season with red and yellow autumn leaf tones. If you desire a truly pink cultivar then might we humbly suggest the fantastic pom-pom flowered 'Kern's Pink' which appears to be also sterile. Part to full sun in fertile, draining soil. Established potted shrub from cutting.

More About Viburnum opulus 'Roseum'

  • Heirloom introduced in the 1500s
  • Sterile


10-12 ft


12-14 ft



Characteristics and Attributes for Viburnum opulus 'Roseum'

Season of Interest (Flowering)

  • Spring

Season of Interest (Foliage)

  • Late Spring / Summer / into Autumn

Autumn Interest

  • Autumn Leaf Color

Nature Attraction

  • Deer Resistant
  • Butterflies
  • Honey Bees & Native Bees


  • Full Sun
  • Morning Sun / Afternoon Shade


  • Border
  • Wildlife Garden
  • Shrub Border
  • Hedge
  • Hedgerow

Growth Rate in the Garden

  • Moderately Fast


  • Fertile
  • Draining


  • Europe

Propagated By

  • Cutting Grown

Genus Overview: Viburnum

Common Name: Viburnum

This genus is full of fantastic, multi-season garden worthy shrubs. Spring flowers, often large and showy, many with heady sweet fragrance are arranged in cymes. Flowers are followed with berries. If late season and autumn berries are desired then planting two of a species will ensure fruit set; for instance, Viburnum dilatatum 'Erie' and V. dilatatum 'Michael Dodge' will pollinate each other and produce fruit; V. nudum 'Winterthur' and V. nudum var. angustifolium will cross with each other. But V. nudum is very closely allied with V. cassinoides and all of these will cross pollinate and provide late season fruit. Another interesting example is V. lantana which crosses with V. burejaeticum and vice versa. Any V. plicatum selection such as 'Shasta' will pollinate with all other V. plicatum selections. But if you were to plant two 'Shasta' side by side with no other V. plicatum in near proximity then your effort will be fruitless. The berries are magnificent and so welcome in the late season garden. And they feed all manner of birds. Larger, denser shrubs provide cover and nesting opportunities. Nearly all Viburnum have terrific autumn foliage colors, too. Viburnums are members of Caprifoliaceae. All prefer part to full sun and fertile soils. All are cutting grown.